Bienvenidos!
Hi! My name is Erika. I grew up in Mexico and Texas (I have dual-citizenship). My favorite food is probably nachos, in my next life I want to come back as Róisín Murphy, and Jamiroquai is most definitely my favorite band.
Curiosity has been my avenue to discovery. It has sustained my lifelong interest in investigating why things exist and how they operate. Through curiosity, I have developed many skills including persistence, self-sufficiency, and the constant pursuit of the next challenge in my work.
With over 20 years of creative design experience, I've learned to master dynamic user-centered experiences. From creative direction - to information architecture - to one-of-a-kind interactive kiosks - to full on re-platforming and responsive redesign of full e-commerce sites --- I can envision and orchestrate experiences across different digital mediums. I have reimagined and reinterpreted how companies successfully communicate their vision to users all over the world.
WORD AROUND TOWN
“I had the opportunity to work with Erika when she came to PS as a freelancer; her creativity, innovative style and thinking really made her stand out and we brought her into the company as a full-time employee. Erika created such unique, on trend fashions that were consistently winners in the business. It was a pleasure working with her and she would be an asset at any organization.”
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I have had the pleasure of working closely with Erika for 3 1/2 years in a specialty retailer design office, during which time she became an inspiration and a mentor to me. Erika took on a fledgling product category brand-wide and turned it into a stand-out fashion collection that drove business and set standards for the rest of the line. Erika’s ambition, creativity, and technical expertise, as well as her natural ability to encourage and motivate others positioned her as a leader on the team. Erika has an infectious, booming personality that lights up the room and a hearty work ethic to match. Her diverse long-standing professional and personal relationships are evidence of the impact she’s made on all who’ve had the chance to collaborate with Erika.”
“Erika has great energy and came across as very passionate and engaged throughout the whole process. We really appreciated her enthusiasm and liked that she drew from her previous experience in fashion when she made suggestions for our site. She was constantly thinking of new ideas and reacting to our feedback in creative ways. We also really appreciated that she presented quick wins with the Facebook integration and longer term solutions so there were immediate action points for us.”