Erika L. Flores

New York, NY

Experience

LEAD Experience designer - Samsung at Publicis Sapient

March 2020 - Present

Establish a guideline for the user journey as well as the final design.

  • Utilize strategy, user experience, design and prototyping to ideate new ways of approaching customers and new ways of understanding how customers behave.

  • Research and work with experts in a diverse range of fields to read and forecast the latest trends and create new business opportunities.

  • Define concepts, collaboration with marketing for research and support.

  • Handle early concept and define stages to final versions of the user experience, prototyping, user journey and UI system architecture.

LEAD ux designer - American express

august 2019 - march 2020

Drive UX maturity across the organization by taking a leadership role in initiatives. Implemented new product development process that has been adopted by our department (includes 20 developers, 3 Product Managers, 3 Product Owners, and Designers).

  • Collaborate with the Director of Research and UX Writer to design products and/or

    applications using customer feedback and market trends.

  • Team with product and engineers to align on problems, evaluate success criteria and

    prioritize an efficient roadmap.

  • Lead the day-to-day design process on a cross-functional team (Product, UX, Dev).

  • Hired, coach and mentor a junior designer, providing ongoing feedback to help

    strengthen their design techniques and develop communication and presentation

    skills.

  • Partner across the organization to help ensure continuity across channels and touch

    points, acting as a champion for brand strategy and a contributor to the design

    language.

Principal Sr. ux designer | Strategist at eileen fisher, inc

september 2017 - August 2019

As a primary stakeholder on all digital projects, I assist in key financial decisions and business requirements. As a result, I aid in yielding an average savings of 30% per project. 

  • ADA Compliance

  • Kiosk Multitouch Design

  • Third-Party Integrations

  • Animations

  • Analytics

  • User Testing

  • A/B Testing

  • Marketing/Business/Creative Strategy

  • Responsive Design (Desktop/Tablet/Mobile)

  • Functionality & Specs

  • Omni-Channel

  • SEO

  • Microinteractions

  • Knowledge of technical considerations

  • Agile / Jira

ui|ux strategy Consultant at Imprint, a Sullivan Content Lab

July 2017 - august 2017

Created back portal to assist in trading private equity funds. Project was developed for T. Rowe Price (Fintech).

 

UI|UX Consultant at SheKnows Media

February 2017 - July 2017

  • Responsive redesign across all platforms (mobile/tablet/desktop) - Front End / Back End

  • Platform layouts and functionalities

  • Developing welcome, follow-up, retention email marketing strategies

  • Pop-up static/animated/video marketing

  • Creating functional prototypes using Adobe Muse & Sketch, as well as InVision

  • High-fidelity mockups and user flows

  • Test new codes deployed to the QA environment

 

Ui|ux Consultant at MBe capital

January 2017 - March 2017

Web/Mobile Redesign utilizing UI/UX process - Marketing/Content Strategy - Social Media - Rebranding - Campaign Strategy (Digital & Print) - Advertisements - Software and App Development - Client Relations

 

UI|UX Consultant at ADAY

November 2016 - December 2016

  • User Interviews / User - Usability Testing / AB Testing

  • Revised Content Strategy

  • Heuristic Analysis

  • Peer Analysis

  • Iteration - Paper protos / Wireframes / LoFi / Hi-Fidelity screens

  • Implementation of Facebook API for MVP

  • Redesigned and optimized User Experience / Journey

 

UI/UX Designer - Visual Designer at General Assembly

September 2016 - November 2016

  • Created user surveys and conducted user interviews.

  • Conducted competitive/comparative research and heuristic analysis of existing websites.

  • Rapid-turn around for designs made for mobile app/web under the Agile/Scrum sprints.

  • Create wireframes, low-fidelity, and high fidelity mockups for the client.

  • Conduct usability tests to validate design decisions.

 

Independent Consultant

May 2014 - September 2016

Q Model Management - New York, NY (2016)

  • Commissioned to be the artist for the Men's NYFW S/S 2017 model cards.

Oshkosh B'Gosh - New York, NY (2014-2016)

Employed to accomplish a set of given business goals.

  • Created sales presentations for Eastern and Southern divisions.

  • Collaborated with team to integrate new PLM (Product Lifecycle Management) system throughout the company.

  • Prepare every season for Color & Concept and manage Research & Development.

ATTA, New York, NY/Monterrey, NL Mexico (2014)

Hired to establish the sales funnel and business model for a start-up online retail company.

  • Formulated Ecommerce website development and assortment.

  • Initiated strategic relationships and alliances with industry organizations.

 

Senior Design Director at Aeropostale

October 2010 - April 2014

Worked closely with Senior Management, Marketing, Merchandising, and Production teams to reinvent PS Denim division. Business delivered a 325% increase in profits.

  • Partnered with Marketing and Merchandising teams to write a Creative Branding Brief, create an acquisition strategy and communicate benefit of product to client.

  • Targeted opportunities and introduced new product diversification across different customer groups. As products launched, they sold at the highest AUR (average unit retail) with a 63% sell-through rate.

  • Observed brand/process improvements by monitoring online consumer feedback on an on-going basis.

  • Built consensus within organization. Challenges included resolving creative visionary differences amongst groups. Instituted change aligning organization to overall objective.

 

Consultant

October 2009 - September 2010

  • United with founder of start-up company to work directly with various clients with different needs/challenges. Responsibilities included cost containment, negotiation and brand rehabilitation.

  • Evaluated declining sales in product for mid-tier retail clients.

  • Determined adjustments and implemented recommendations tailored to individual businesses.

  • Launched new company. Manipulated design, production, sales, product placement and merchandising.

  • Recruited and managed a production team of seven.

 

Head Senior Designer at Jordache Enterprises

October 2007 - October 2009

Reevaluated vendors and introduced new signature fits across all in-house size charts. Responsible for managing new product development and oversaw key accounts.

  • Worked with Sales team to acquire five large retail accounts - Wal-Mart, Target, Sears, Kohl’s, JC Penny.

  • Analyzed and researched clients' customer bases.

  • Learned each company's online platform (Product Management Software).

  • Anticipated needs for each client's customer-specific products.

  • Cultivated and managed account relationships on a daily basis.

  • Teamed with Marketing department to adjust strategies as needed.

 

Associate Designer at Alpha Garment Inc

December 2003 - October 2007

Organized a company-wide filing system to mitigate confusion between departments.

  • Promoted from Assistant to Associate in 8 months.

 

EDUCATION

General Assembly

HTML, CSS, Web Design

UI/UX Design Immersive

Digital Communication and Media/Multimedia

Laredo Group

Digital Communication and Media/Multimedia

Fashion Institute of Technology

Certificate programs in Advanced Adobe Photoshop/Illustrator

Center for Graphic Arts Education

Certificate programs in Adobe Photoshop, Illustrator and Apple OS

University of the Incarnate Word

B.A.A.S., Fashion Design, Management, Biology