EF Design Elements
For over 30 years, EILEEN FISHER has created beautifully, simple clothes designed to move with real life. Eileen Fisher has the vision of a company guided by a distinctive minimalistic aesthetic.
MINIMALISTIC COLOR PALETTE
As there was no defined palette, I mainstreamed the company to follow the chosen colors for consistency.
The color palette is based on EF Brand color shades and ADA Guidelines. It is now implemented throughout the company.
DYNAMIC HEADER navigation
I also introduced a new dynamic header navigation, which allowed for more targeted marketing opportunities through Monetate and Certona.
CLEAN DESIGN LAYOUTS
animated gifs
Soft background colors with gif animations.
Home page & lookbooks
A fresh perspective in art direction, photography and new layouts gave the website a more modern feel.
storytelling
There is a constant collaboration between Digital, Copy, Content, Graphic teams to help prioritize and organize content for a more cohesive layout.
Capsule collection PLP
A hero image was placed to emphasize the beauty of the collection, as well as a button that allows the user to go back to view the story.